Thriving in the AI Search Era – Your Guide to Key Metrics, CRO, and UX
The world of search is constantly evolving, with Artificial Intelligence (AI) rapidly reshaping how users interact with…
Author
Rob Griggs
SEO Consultant · Thetford, Norfolk
I help small and local businesses across Norfolk and beyond rank higher in search, attract more customers, and grow their online presence - without the agency jargon.
6+
Articles Published
18+
Years Experience
Norfolk
Based In
Local SEO
Specialist
Articles by Rob
REVEALED: Top 10 Ranking Factors In 2025
Key Insights: User engagement is crucial; focus on average engagement time, scroll depth, and session duration. EEAT sig…
Google Rolls Out June 2025 Core Update: What You Need to Know
Key Insights Google began rolling out its June 2025 core update on June 30th — full rollout may take up to 3 weeks. Core…
Real SEO for Norfolk Small Businesses: No Jargon, Just Growth
As a small business owner here in Norfolk, you’ve likely heard of Search Engine Optimisation (SEO). I know it’s crucial…
What Is Page Speed And Why Does It Matter For SEO?
Page speed is more than a technical metric—it’s a critical factor in both search engine rankings and user satisfaction.…
Mastering EEAT: Tips To Boost SEO And Conversions
EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), is a framework used by Google to assess the qualit…